Essays about: "General Merchandise"

Showing result 1 - 5 of 9 essays containing the words General Merchandise.

1. 1. Comparing Web Accessibility between Major Retailers and Novelties for E-Commerce

   University essay from Jönköping University/JTH, Datateknik och informatik

   Author : Jinmeng Xu; [2020]
   Keywords : Web accessibility; e-commerce; WCAG 2.0; ARIA specifications; automatic evaluation; General Merchandise; Web Accessibility Quantitative Metrics; Fona;

   Abstract : Purpose –Comparing the accessibility of e-commerce for General Merchandise, between major retailers and novelties, in the conformance of web accessibility guidelines, and the implementation of rich internet applications specifications. So that to figure out whether the differences exist between them, if so, what are the differences, and analyzing upcoming e-commerce and established e-commerce. READ MORE

3. 2. The Influence of Relationships on Podcasts’ Opportunities to Maximize Revenue : A qualitative study exploring podcasts’ opportunities to maximize revenue depending on the relationship to and characteristics of their audiences within Generation Y

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ellen Schönbeck; Julia Götborg; Alexandra Lindhoff Hankers; [2019]
   Keywords : Podcasts; Form of Monetization; Pre-recorded Advertisement; Sponsorship; Subscription Model; Crowdfunding; Live Podcasts; Merchandise; Relationships; Generation Y;

   Abstract : Background Companies realization of the possibility to target specific audiences in an intimate setting through podcasts, has created a significant expansion of the podcast industry during the last decade. This development has created possibilities for independent podcast hosts to earn revenue. READ MORE

4. 3. Explorative study on how retailers use store environment to communicate CSR from corporate level to store level

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yao Zou; Beiyao Yang; [2018]
   Keywords : CSR commitment; CSR impact; CSR motive; CSR fit; CSR communication; Retailers; Retail store; Store environment; Store atmospherics; Business and Economics;

   Abstract : Purpose: In viewing that consumers are important stakeholders in supporting or opposing retailers’ corporate social responsibilities (CSR) activities while existing CSR communication does not address directly to consumers, the paper aims to explore how retailers could use retail store environment to communicate CSR with consumers. Methodology: This study uses qualitative research method, including documentary studies of retailers’ CSR related reports and online critiques regarding retailers’ CSR activities, and in-store observations of what store environmental elements are used and what aspects of CSR activities are communicated at retail stores. READ MORE

5. 4. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Luz Dickson; Sakhawat Hossain; [2017]
   Keywords : Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

   Abstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. READ MORE

6. 5. Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonie Wolf; Aylin Wispeler; [2015]
   Keywords : Format Development; Store Image; Intended Image; IKEA; inner-city store; general merchandise retailer; urban; Business and Economics;

   Abstract : Purpose The purpose of this research is to explore the effects of format development of an original single-format general merchandise retailer on store image. Theoretical Perspectives This study is grounded on the alignment of existing literature in the fields of format development and store image. READ MORE