Essays about: "Genuineness"

Showing result 1 - 5 of 15 essays containing the word Genuineness.

1. 1. Counterfeit product grouping - a cluster ensemble approach

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Jency Raj; Ramu Satheesh; [2023]
   Keywords : Machine Learning; Deeplearning; Image analysis; Data science;

   Abstract : he need for the development and use of efficient and reliable Anticounterfeit techniques in the manufacturing industry and online trading has recently increased tremendously. Flooding counterfeit products in the international market have several adverse social and economic impacts globally. READ MORE

3. 2. The consumer perspective of brand activism : A qualitative study of how consumers view brand activism and the genuineness of it

   University essay from Stockholms universitet/Marknadsföring

   Author : Nadezda Pavlovica; Jeannie Lendeng; [2023]
   Keywords : Brand activism; consumer perception; brand resonance; sociopolitical issues; brand-cause fit; brand authenticity;

   Abstract : Upon Russia’s invasion of Ukraine and the outbreak of war in early 2022, brands around the world took a stand to mark their position against Russia and in support of Ukraine. Even brands that did not have any direct ties to Russia or any involvement in the conflict distanced themselves from being associated with Russia by ceasing operations, stopping sales, or changing brand names. READ MORE

4. 3. Fashion marketing's role in purchase pressure

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sara Hjälmeby; Sophie Vigren; [2022]
   Keywords : Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

   Abstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE

5. 4. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

   University essay from Umeå universitet/Företagsekonomi

   Author : Mattias Arusell; Magdalena Pettersson; [2022]
   Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

   Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE

6. 5. The Complexity of Conversion Cases : A critical and constructive analysis of the management of conversion cases at the Swedish Migration Agency

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Ida Isaksson; [2021]
   Keywords : The Swedish Migration Agency; conversion; conversion cases; and the conversion process;

   Abstract : The Swedish Migration Agency has, through the years, received criticism regarding its management and assessments of different cases. One of these critiques has been towards the Agency’s management of asylum seekers claiming to have converted as a refugee claim. Therefore, this thesis aims to strengthen the Agency’s management of these cases. READ MORE