Essays about: "Sophie Vigren"

Found 2 essays containing the words Sophie Vigren.

  1. 1. Fashion marketing's role in purchase pressure

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Hjälmeby; Sophie Vigren; [2022]
    Keywords : Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

    Abstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE

  3. 2. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mimmy Ly; Sophie Vigren; [2020]
    Keywords : Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

    Abstract : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. READ MORE