Essays about: "Gerdin Peter"

Found 1 essay containing the words Gerdin Peter.

  1. 1. No Plastic Bags : The Influence of Different Factors on Consumer Attitudes towards an Environmental Initiative

    University essay from Handelshögskolan vid Umeå universitet

    Author : Linnéa Bovinder Ylitalo; Gerdin Peter; [2009]
    Keywords : Corporate Social Responsibility; Consumer Behaviour and Attitudes; Marketing Strategies; Environmental Differentiation; Plastic Bags;

    Abstract : Environmental issues have within the recent years become a frequently debated matter and corporate social responsibility (CSR) has become a new determinant for consumers purchase decisions. As a consequence of this, ever more companies have begun to implement different CSR initiatives in order to take responsibility for the environment. READ MORE