Essays about: "Gottfridsson Sara"
Found 1 essay containing the words Gottfridsson Sara.
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1. Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study investigates how coordination is achieved between the functions sales and marketing in B2B organizations, and how increased digitalization affects the coordination between different functions. The paper uses a qualitative method, and data has been collected by conducting 29 semi-structured interviews with managers and employees from the sales and marketing departments within several B2B organizations operating in various industries. READ MORE
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