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Showing result 1 - 5 of 10 essays matching the above criteria.

1. 1. How the Stock Market Rewards Green Bond Issuers : A Comparison of the Issuers’ Environmental Profiles

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Eric Rahmberg; Zakrisson Jesper; [2022]
   Keywords : Green bonds; Event study; ESG; Europe; Sustainability; Abnormal Return;

   Abstract : As global warming is becoming a bigger problem, sustainable investments and the issuance of green bonds have increased. In this article, we study the announcement returns of green bond issuers based on the environmental firm effort and the environmental appearance of the sector to see how the European market reacts to different types of issuers. READ MORE

3. 2. Green Funds : An Analysis of the Product Specific Disclosures of the EU Sustainable Finance Disclosure Regulation 2019/2088

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Isabella Tanskanen; [2021]
   Keywords : capital markets law; financial markets law; financial market; ESG; sustainability; funds; green;

   Abstract : Sustainability has started to play a greater role on the financial market and a larger number of investors are searching for financial products that contribute to the environment and the sustainable development. However, the numerous definitions of sustainable investments and green funds make the investment decision-making process difficult for investors and allow companies to “greenwash” their products. READ MORE

4. 3. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

   University essay from Göteborgs universitet/Graduate School

   Author : Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
   Keywords : Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

   Abstract : In today’s society, social media is an inflated part of marketing within the fashion industry and has become a part of green marketing for many brands, enabling consumers to communicate directly with them. Here, discourses within media texts are created as a result of such marketing practices and consumer interactions adherently possibly change the meaning of the green statements and consequently, the social image of such brands. READ MORE

5. 4. Perceived Greenwashing: A Study of Attitudes

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Simon Johansson; Eddie Lindström; Junjie Liu; [2020]
   Keywords : ;

   Abstract : The purpose of this thesis is to explore how brand attitude relates to perceived greenwashing. Brand attitude is connected to the attitude towards the advertiser and perceived greenwash from consuming green advertisement is directly related to the attitude towards that ad, it becomes relevant to explore how brand attitude influences perceived greenwash. READ MORE

6. 5. Sustainability and Profitability in Sweden : A Quantitative Study of Swedish Firms

   University essay from Umeå universitet/Företagsekonomi

   Author : Frida Lundin; Mattias Olandersson; [2019]
   Keywords : Sustainability; Profitability; Sweden; ESG; Financial performance;

   Abstract : The public's interest and awareness in sustainable options is growing, resulting in a higher demand for high levels of sustainability in companies. Therefore, the question whether there is a profit to be made from being sustainable is becoming increasingly more relevant. READ MORE