Essays about: "Guerrilla Marketing"

Showing result 11 - 12 of 12 essays containing the words Guerrilla Marketing.

1. 11. Guerrilla Marketing : Reaching the customer in an untraditional way

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Per Sandberg; Henrik Stierna; [2006]
   Keywords : Guerrilla Marketing; Marketing; Entrepreneurship;

   Abstract : Introduction: One is under continuous influence of commercials and advertisements each day, it has reached to such a level that the end customer are blocking today’s channels. Therefore the authors of this thesis argue that mainstream marketing approaches are getting old, TV commercials and traditional advertisements are not as effective as it has been. READ MORE

3. 12. Undercover Marketing : The method which lies beneath

   University essay from IHH, Företagsekonomi

   Author : Karolina Stenberg; Sabina Pracic; [2005]
   Keywords : Word-of-Mouth; Guerrilla Marketing; Undercover Stealth Marketing;

   Abstract : Background: A coming of age of a generation named Generation Y, which holds negative views on commercial messages, has resulted in the need of special marketing methods which are known to be more alternative. Guerrilla Marketing, being such a method holds beneath it Undercover Marketing which is another method and has the potential of reaching this generation. READ MORE