Essays about: "Hempel Ossian"

Found 1 essay containing the words Hempel Ossian.

  1. 1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Månsson Ludwig; Hempel Ossian; [2022]
    Keywords : Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

    Abstract : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. READ MORE