Essays about: "Hooman Sabzehzar"

Found 1 essay containing the words Hooman Sabzehzar.

  1. 1. The role of brand equity in B2B : A comparative cross industrial analysis

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Hooman Sabzehzar; [2012]
    Keywords : Brand Strategy; Brand Equity; Brand associations; Business to Business Markets.;

    Abstract : Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. READ MORE