Essays about: "Huaiyang Chen"

Found 1 essay containing the words Huaiyang Chen.

  1. 1. Storytelling and employee engagement from the CCO perspective: A case study in a nonprofit organization

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Huaiyang Chen; [2019]
    Keywords : Employee engagement; CCO communication constitutes organization ; storytelling; nonprofit organization; sensemaking; coworker communication; strategic communication.; Social Sciences;

    Abstract : Employee engagement has become more of an important issue for nonprofit organizations as they have to maintain an unprofitable social mission with often stringent resources. This study problematizes that most research about employee engagement is from a managerial approach, while research from the “communication constitutes organization” (CCO) perspective recognizes the close link between communication and engagement. READ MORE