Essays about: "INNOVATIVE BUSINESS"

Showing result 1 - 5 of 544 essays containing the words INNOVATIVE BUSINESS.

  1. 1. Hennessy to Henny: Brand Hijacking

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

  3. 2. How to Draw a Circle: Investigating Relationship Management in Circular Business Companies

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Louise Lee Hultberg; Aidan Luke Catterall Byrne; [2024]
    Keywords : Circular Business Models; Sustainability; Relationship Management; Circular Ecosystems; Constructivist Grounded Theory;

    Abstract : Despite the recent surge in circular business model (CBM) research, the discipline is still in its infancy. The field is primarily driven by practitioners and lacks suggestive frameworks, which complicates current CBM trials. READ MORE

  4. 3. Business Model Innovation for Energy Communities : A Cross-Comparative Analysis with the Business Model Canvas in the Swedish energy market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sohel Abdu; [2024]
    Keywords : Energy Communities; Renewable Energy Systems; Business Model Canvas Innovation; Swedish Energy Policy; Prosumer engagement; Circular Energy Economy; Smart Energy Technology; Sustainable Energy Transition.; Energigemenskaper; Förnybara Energisystem; Affärsmodells Canvas Innovation; Svensk Energipolitik; Prosumer engagemang; Cirkulär Energi Ekonomi; Smart Energiteknik; Hållbar Energi Övergång;

    Abstract : This thesis undertakes a thorough exploration of business models for energy communities, specifically tailored to the unique requirements of the Swedish energy sector. Its objective is to identify and evaluate global business models for energy communities, focusing on their applicability within Sweden's regulatory, market, and socio-cultural contexts. READ MORE

  5. 4. Creating The Most Business-Friendly City In Europe - A case study with the region of Gothenburg - A collaboration with Business Region Göteborg

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Wålinder; Johan Rönnlund; [2023-07-20]
    Keywords : Innovation; Innovative Power; Business climate; Municipality; Business Region Göteborg BRG ;

    Abstract : Business Region Göteborg, an organization responsible for the business development in the city of Gothenburg as well as a representative in business issues for the 13 municipalities in the Gothenburg region, has developed a strategic business program with the overall objective that the Gothenburg region should be Europe’s most business-friendly city by 2035. Because the program needs approval in each of the 13 municipal councils the program is constructed in a way so that it can be modified as deemed most suitable and relevant for each municipality. READ MORE

  6. 5. Thinking Outside the Box Inside the Chat Box - The Impact of Large Language Models on Innovation

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Ericson; Mattias Eriksson; [2023-07-19]
    Keywords : Innovation; Creativity; Product Improvement; LLMs; ChatGPT;

    Abstract : Innovation is a key driver in the pursuit of development for both organizations and society. The development of large language models (LLMs) is disrupting industries and redefining various tasks traditionally performed by humans, including how innovation could be conducted. READ MORE