Essays about: "INTERCULTURAL BUSINESS"

Showing result 21 - 25 of 44 essays containing the words INTERCULTURAL BUSINESS.

  1. 21. Environmental accounting : media, activists and Hennes and Mauritz in a mixed-method perspective and implications for the fashion industry

    University essay from Lunds universitet/LUCSUS

    Author : Ole Oberste Berghaus; [2014]
    Keywords : GRI; global reporting initiative; H M; Hennes and Mauritz; drivers; environmental reporting; sustainability science; Social Sciences; Business and Economics;

    Abstract : Change towards a sustainable company is driven either by media or the company, the argument goes. It is though questionable, if companies as individual actors have an impact on the environment at all, or if they are too small in the global economy. READ MORE

  3. 22. Losing the Translator : A Case Study of the Intercultural Communication of Swedish Business Expatriates in Japan

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jessica Karlsson; Therese Karlsson; [2014]
    Keywords : expatriates; intercultural communication; Japan; language proficiency; business relations;

    Abstract : The purpose of this paper is to increase the understanding of how host-country language proficiency affects the ability of expatriates to manage business operations overseas. Therefore the relevant aspects of intercultural communication are identified, and then how these aspects are affected by a Swedish expatriate’s proficiency in the host-country language (Japanese) is examined. READ MORE

  4. 23. Cultural entry barriers for SMEs : An exploratory study of cultural entry barriers for foreign SMEs entering Japan 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gautam Billore; Jakob Engkvist Borg; [2014]
    Keywords : Entry barriers; cultural barriers; SMEs; Japan market;

    Abstract : Purpose: The purpose of this paper is to study the cultural barriers faced by Small and Medium Enterprises (SMEs) in entering Japanese market and to see how the successful companies have overcome the barriers. Design/methodology/approach: An exploratory case study with qualitative research through semi-structured interviews (telephonic and Skype) with foreign SMEs in Japan. READ MORE

  5. 24. Eat the food, drink the booze and settle the deal! : A study of intercultural differences in China from a Swedish B2B perspective

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Nathalie Svedberg; Tim Svensson; [2014]
    Keywords : China; B2B; Business culture; Hofstede; Cultural diversities; Business relations;

    Abstract : Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. READ MORE

  6. 25. Culture and Design in Web-Communication

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Firoozeh Karimi; [2013-09-20]
    Keywords : ;

    Abstract : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. READ MORE