Essays about: "Idowu Akindipe"

Found 1 essay containing the words Idowu Akindipe.

  1. 1. The Impact of Product Innovation on Sales Volumes of Consumer Goods

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Idowu Akindipe; [2007]
    Keywords : strategy; marketing; product innovation; consumer goods;

    Abstract : Studies have shown that application of innovation in products and marketing as strategy is important to the survival of a firm. However, only few companies are adopting this concept as a major strategy due to their obliviousness to its imminent contribution to the corporate goal. READ MORE