Essays about: "Impact of Social Media on Business"

Showing result 1 - 5 of 82 essays containing the words Impact of Social Media on Business.

1. 1. Drunk Elephant: The New Toys’R’Us?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
   Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

   Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

3. 2. Using Social Media and Personality Predictions to Anticipate Startup Success

   University essay from Lunds universitet/Matematisk statistik

   Author : Daniel Stenson; [2023]
   Keywords : Machine Learning; Startup Success Predictions; Founder Personalities; Natural Language Processing; Social Media Analysis; Big 5 Personality Framework; Feed-forward Neural Network; XGBoost.; Mathematics and Statistics;

   Abstract : This thesis explores the potential of integrating predicted founder personalities, based on the Big 5 Personality Framework, into Machine Learning (ML) models to enhance the accuracy of early-stage startup success predictions. Leveraging Natural Language Processing (NLP) techniques, we extracted personality insights from founders' tweets, focusing on US startups funded between 2013 and 2015. READ MORE

4. 3. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Anastasiia Jönsson; Clara Nordberg; [2023]
   Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

   Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

5. 4. Global Impact Investors’ Assessment of Early-Stage Social Ventures Through Digital Signals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ayesha Khalid; Dian Anindya Pramudito; [2023]
   Keywords : Impact Investing; Impact Investor; Social Venture; Social Entrepreneurship; Investment Decision Making; Digital Signalling; Early Stage Venture; Business and Economics;

   Abstract : Over the past decades, social impact investment has become popular because of its potential to solve pertinent world problems by financing social enterprises. This study focuses on assessing the influence of digital signals towards impact investors’ decision-making process when evaluating early-stage social ventures using digital media, by conducting exploratory qualitative research (semi-structured interviews) with 14 global impact investors (equity) who are investing in social ventures from pre-seed to series A stage. READ MORE

6. 5. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE