Essays about: "Fan Investments"

Found 2 essays containing the words Fan Investments.

1. 1. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

3. 2. CSR and financial performance in the banking sector in Scandinavia

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Lili Fan; Aishatou Moore; [2016-06-29]
   Keywords : ;

   Abstract : Corporate social responsibility (CSR) has had an increasing role in the banking industry over the past decade. Many banks have taken up different CSR activities in their reports to show the shareholders their investments in the social welfare. READ MORE