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Showing result 1 - 5 of 32 essays matching the above criteria.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  3. 2. En flerfallsstudie av svenska marknadens arbete med gröna obligationer

    University essay from SLU/Dept. of Economics

    Author : Lise Flarup; Anton Peiro; [2023]
    Keywords : gröna obligationer; legitimitet; motivation; drivkrafter; green bonds; legitimacy; motivation; drivers;

    Abstract : Marknaden för gröna obligationer har haft stor framväxt under de senaste åren, i Sverige såväl som internationellt. Detta beror på hållbarhetens stora roll på de finansiella marknaderna. READ MORE

  4. 3. Legitimacy Alignment: The Role of Legitimacy Judgments in the Emergence of New Organizational Forms : An Exploratory Single Case Study about the Angel Investment Organization STOAF and its Emergence into a New Stable Organizational Form.

    University essay from

    Author : Adam Backman; Moritz Scherer; [2023]
    Keywords : legitimacy; organizational form; emergence; business angel; angel investment organization; business angel fund;

    Abstract : Background:Business Angels (BA) and Angel Investment Organizations (AIO) have become an essential source of capital for entrepreneurs, whereas Business Angel Groups (BAG) are the most recent organizational form in which Business Angels organize themselves. However, BAG still face several issues that prevent them from success in the long term, such as identifying the right members and creating membership engagement. READ MORE

  5. 4. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
    Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

    Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE

  6. 5. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isabelle Örnbratt; Erica Stenström; [2023]
    Keywords : Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

    Abstract : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE