Essays about: "International Marketing Strategies"

Showing result 21 - 25 of 126 essays containing the words International Marketing Strategies.

1. 21. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

   University essay from Göteborgs universitet/Graduate School

   Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
   Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

   Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

3. 22. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Connor Allen; [2019]
   Keywords : Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

   Abstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE

4. 23. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Abeer Alzahar; Sarah Tariq; [2019]
   Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

   Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

5. 24. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

6. 25. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Sandäng; Joanna Sandberg; [2018]
   Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

   Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE