Essays about: "International Marketing and domestic marketing different"

Showing result 1 - 5 of 7 essays containing the words International Marketing and domestic marketing different.

  1. 1. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Peter Nilsson; [2020]
    Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

  3. 2. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Kostantin Valassis; Yannick de Rosen; [2013]
    Keywords : Marketing mix; adaptation; standardization; SMEs; internationalization.;

    Abstract : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. READ MORE

  4. 3. Eurobond issuing procedure and benefits over bank loans

    University essay from Lunds universitet/Juridiska institutionen

    Author : Anders Lindgren; [2011]
    Keywords : bonds syndicated loans eurobonds; Law and Political Science;

    Abstract : All companies, governments, states and organisations need to raise additional finance for different purposes. There are several different methods, such as bank loans, bonds, notes, structured products or new equity, available to obtain the required amount of money. READ MORE

  5. 4. The Internationalization of SMEs within the medical technology industry. : -How to make it in the global world

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : David Malmström; Carl Hed; [2010]
    Keywords : ;

    Abstract : The world gets smaller and smaller and goods, services, people and information are nowadays more and more able to freely cross borders. Half of the Swedish GNP consists of export and almost 70 % of that amount is goods. Because of today’s increasing globalization, the Swedish firms are now faced with both new opportunities and threats. READ MORE

  6. 5. The internationalization of a sustainable water managing company

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Julia Oldsberg; Sven.A Svensson; [2008]
    Keywords : internationalization; sustainable; water managing; International Marketing;

    Abstract : This essay looks at the problem with the increasing water shortages in three different economic markets. This is done through the perspective of the sustainable water managing company EcoNova, who specializes in innovative water recycling technology for use in the residential development, commercial, marine, sports, tourism, mining and defence industries. READ MORE