Essays about: "Internet Luxury"
Showing result 1 - 5 of 17 essays containing the words Internet Luxury.
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1. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE
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2. Virtual Luxury: A reality or a mirage? An exploratory study on the impact of blockchain technologies in the value creation for the luxury fashion industry
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The nationwide lockdowns experienced during the past couple of years have accelerated the pace of digitalization as people had to manage different tasks using the internet and other digital tools. This has impacted different sectors and industries among which is the luxury fashion industry, known for their conservative attitude in adopting innovative technologies. READ MORE
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3. Luxury Goods in E-Commerce - The Judicial Relevance of the Luxury-Concept when Selective Distriution Networks Prohibit Online Distribution
University essay from Göteborgs universitet/Juridiska institutionenAbstract : About: As the Internet has established itself as a major market platform for the distribution of goods, suppliers also have a keen economic interest of making their goods available online. In order to protect the value of luxury goods some suppliers set up selective distribution networks that restrict the online distribution of the goods. READ MORE
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4. Unrequited Luxury Love: A story about how luxury met the internet
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The luxury industry has for long been hesitant towards online channels. It has been argued that the accessibility and mass-distribution of the internet is not compatible with values of exclusivity and rarity that are said to be critical to luxury brands. READ MORE
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5. Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background - Luxury companies have long been reluctant to adopt the internet as a mode of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous nature of the internet. READ MORE
