Essays about: "Louis Vuitton"

Showing result 1 - 5 of 10 essays containing the words Louis Vuitton.

  1. 1. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
    Keywords : NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE

  3. 2. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
    Keywords : Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE

  4. 3. TASTE - An investigation on taste and class in relation to - kitsch, art and commodified luxury.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktoria Marie Madsen; [2021]
    Keywords : Smag; Klassedistinktion; Habitus; Kulturel kapital; Pierre Bourdieu; Cindy Sherman; Louis Vuitton; Artification; Postmodernisme; Pop kultur; Kitsch; Luksus; Roland Barthes; Myter.;

    Abstract : This thesis takes a closer look at the phenomena of taste in relation to kitsch, art and luxury, analyzing a visual campaign, by the luxury brand Louis Vuitton. The visual campaign is made by Louis Vuitton to promote a collaboration with the postmodern artist Cindy Sherman. READ MORE

  5. 4. Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Filip Jönne; Conrad Walz; [2020]
    Keywords : Luxury; Internet retailing; Online distribution; Brand alliance; Louis Vuitton; Amazon;

    Abstract : Background - Luxury companies have long been reluctant to adopt the internet as a mode of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous nature of the internet. READ MORE

  6. 5. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dumitru Lopusneac; [2020]
    Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE