Essays about: "Isak Jarrín González"

Found 1 essay containing the words Isak Jarrín González.

  1. 1. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isak Jarrín González; Gulcan Kayhan; [2023]
    Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE