Essays about: "Jenny Janslätt Axelsson"
Found 1 essay containing the words Jenny Janslätt Axelsson.
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1. The role of CSR in B2B customer relationships : A qualitative case study on a Swedish bank’s CSR initiative
University essay from Umeå universitet/FöretagsekonomiAbstract : This study aims to explore how CSR can serve as an influencing factor within interfirm relationships, more specifically, within the business relationship between a professional service company and their B2B-customers. CSR is a major topic in businesses today and has consequently become an elementary factor for organizations to implement in their strategies. READ MORE
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