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1. 1. Small businesses' adoption of a social, mobile and local online presence

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jessica Larsson; Karl Nielsen; [2012]
   Keywords : Adoption; Social; Mobile; Local; Small businesses;

   Abstract : The constant development of online technologies and the Internet offers new opportunities for small businesses to improve their business. In the past couple of years the development of the online is pointing to the emergence of three new areas of the Internet labeled under the fields of social, mobile and local. READ MORE