Essays about: "Jia Na"

Found 2 essays containing the words Jia Na.

  1. 1. How Does a Company Communicate Through Storytelling? - a study of the storytelling techniques used in two companies

    University essay from Sektionen för Hälsa och Samhälle

    Author : Elisabeth Hermansson; Jia Na; [2008]
    Keywords : ;

    Abstract : Storytelling, an improtant part of human communication, is being increasingly used by companies to communicate their values and build trust and connection with employees and customers. A good story can create emotions and feelings among the audience, can simplify and transmit complex messages. READ MORE

  3. 2. How does a company communicate through storytelling? : a study of the storytelling techniques used in two companies

    University essay from Sektionen för Hälsa och Samhälle

    Author : Elisabeth Hermansson; Jia Na; [2008]
    Keywords : Marketing Communication; Internal Corporate Communication; Storytelling; Branding;

    Abstract : Storytelling, an important part of human communication, is being increasingly used by companies to communicate their values and build trust and connection with employees and customers. A good story can create emotions and feelings among the audience, can simplify and transmit complex messages. READ MORE