Essays about: "Johan Grafström"
Found 1 essay containing the words Johan Grafström.
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1. The Impact of Influencer Marketing on Consumers' Attitudes
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. Influencer marketing is in comparison to the previously used strategies a new phenomenon that had its major increase during 2016. READ MORE
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