Essays about: "Johanna Arnesson"

Found 1 essay containing the words Johanna Arnesson.

  1. 1. Shopping for Change – the discourses of marketized nonprofit fundraising

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Johanna Arnesson; [2012-09-17]
    Keywords : fundraising; nonprofit; marketization; commodification; civil society; consumer power; political consumerism; individualization;

    Abstract : This thesis examines the articulation of marketized philanthropy within the discourse of nonprofit fundraising. The objective is to find out how fundraising works as a discursive practice - how is the world constructed, who and whom are participants in this world, and why should the presumed donor get involved? It does so from a critical approach, connecting the business of fundraising to theories of subpolitics, individualization, consumer power, and the argument that market logics serves a depoliticizing function within this context. READ MORE