Essays about: "Johanna Arnesson"
Found 1 essay containing the words Johanna Arnesson.
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1. Shopping for Change – the discourses of marketized nonprofit fundraising
University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikationAbstract : This thesis examines the articulation of marketized philanthropy within the discourse of nonprofit fundraising. The objective is to find out how fundraising works as a discursive practice - how is the world constructed, who and whom are participants in this world, and why should the presumed donor get involved? It does so from a critical approach, connecting the business of fundraising to theories of subpolitics, individualization, consumer power, and the argument that market logics serves a depoliticizing function within this context. READ MORE