Essays about: "John Arvidsson"

Found 4 essays containing the words John Arvidsson.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. AI and the Future of IT Recruitment

    University essay from Lunds universitet/Institutionen för informatik

    Author : John Arvidsson; Ludvig Eslind; [2023]
    Keywords : Artificial Intelligence; Discrimination; Bias; Recruitment; IT.; Business and Economics;

    Abstract : The use of artificial intelligence tools is rapidly increasing. Companies are now looking to use AI for recruitment in order to try to ensure a more fair process. This thesis aims to answer the question “How do recruiters in the Swedish IT sector perceive the effectiveness of AI tools in mitigating bias within the recruitment process?”. READ MORE

  4. 3. Paradise Overcome A Secular Interpretation of Paradise Lost

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Pauliina Arvidsson; [2014-02-07]
    Keywords : engelska; John Milton; Paradise Lost; epic poetry; secularization; secular humanism; liberal humanism;

    Abstract : P.B. Shelley wrote that John Milton’s epic poem Paradise Lost “contains within itself a philosophical refutation of that system of which, by a strange and natural antithesis, it has been a chief popular support” (394). READ MORE

  5. 4. Financial Institution’s Media Strategy : With respect to the Swedish financial market

    University essay from IHH, Företagsekonomi

    Author : Markus Johansson; Ola Arvidsson; John Zerihoun; [2008]
    Keywords : Financial Institutions; Media Strategies; Gatekeepers; Analysis;

    Abstract : Financial experts from various financial institutions are often seen in media. Media’s objec-tive towards the society is to report occurring events of interest to its audience. READ MORE