Essays about: "Jonas Körner"
Found 1 essay containing the words Jonas Körner.
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1. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB
University essay from Lunds universitet/FörpackningslogistikAbstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE
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