Essays about: "Julia Klingestam Lundqvist"
Found 1 essay containing the words Julia Klingestam Lundqvist.
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1. Don't Fall! A Case Study on Market-scoping For Early-stage Technologies and the Role of Sensemaking
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Effectively managing uncertainty requires flexibility and strategic trade-offs, even so for firms basing their product-offer on early-stage technologies. Managers' role in strategic decisions have previously been overlooked, focusing more on predetermined market spaces based on technology, firm, and industry characteristics. READ MORE
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