Essays about: "Kajsa Dahlberg"

Found 3 essays containing the words Kajsa Dahlberg.

  1. 1. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

  3. 2. Innovation Facilitating Culture in Private and Public Primary Healthcare

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jessica Dahlberg; Kajsa Viklund; [2019]
    Keywords : Primary Healthcare; Innovation Facilitating Culture; Organizational Innovation; Public Primary Healthcare; Private Primary Healthcare; Sweden; Business and Economics;

    Abstract : Background: In recent years, Sweden, together with the rest of the world, has faced an increased demand of the primary healthcare (PHC), due to a growing and aging population. Innovation has been pointed out as a tool aiding PHC to meet new challenges. READ MORE

  4. 3. Investigating an Open Source based platform strategy at Sony Ericsson

    University essay from Lunds universitet/Produktionsekonomi

    Author : Kajsa Ahlgren; Elin Dahlberg; [2008]
    Keywords : Open Source; Digital Home; Telecommunications; consumer electronics; scenario analysis and Sony Ericsson Mobile Communications.; Technology and Engineering;

    Abstract : Purpose: The purpose of the thesis is to investigate whether the future development of the Digital Home creates incentives for Sony Ericsson to initiate an Open Source based platform strategy. Issues: The main issues presented: To create future scenarios of the Digital Home environment and describe its ecosystem of consumer electronics and mobile phones. READ MORE