Essays about: "Kajsa Knutsson"
Found 2 essays containing the words Kajsa Knutsson.
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1. The Formula to Success
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. READ MORE
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2. The Devil wears Moncler : A study of #MONCLERBUBBLEUP on TikTok
University essay from Jönköping University/Internationella HandelshögskolanAbstract : .... READ MORE
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