Essays about: "Katy Gokal"

Found 1 essay containing the words Katy Gokal.

  1. 1. Super Market Bros. : A qualitative study on gamification of sustainable grocery purchases

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katy Gokal; Alexander Svensson; Simon Johansson; [2022]
    Keywords : gamification; grocery shopping; consumption; SDG 12; sustainability; sustainable consumption; retail;

    Abstract : Background: Gamification is the application of game design elements in non-gameenvironments and is used to optimise experiences. Existing literaturedoes not explain which game design elements are applicable tosustainable grocery purchases or why. READ MORE