Essays about: "Kevin Blomkvist"

Found 4 essays containing the words Kevin Blomkvist.

1. 1. The Best Gillette Can Be?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kevin Blomkvist; Lisa Alm; Katie Fajer; Herman Vähäkangas; [2023]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Herman Vähäkangas; Kevin Blomkvist; [2023]
   Keywords : Brand archaeology; pivotal moments; brand identity; corporate branding; excavation; artifacts.; Business and Economics;

   Abstract : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. READ MORE

4. 3. Pulling out of a market in times of crisis. Case examples from Russia’s invasion of Ukraine and its implications on brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Alm; Kevin Blomkvist; Herman Vähäkangas; [2022]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

5. 4. The Future of Marketing: Online Transformation of Brand Experience Design

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Kevin Blomkvist; Isabelle Creutz; [2021-06-28]
   Keywords : ;

   Abstract : .... READ MORE