Essays about: "L’Oréal"

Found 5 essays containing the word L’Oréal.

  1. 1. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  3. 2. The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Julia Kulle; Julia Hellsten; [2017]
    Keywords : Brand loyalty; Millennials; brand management; marketing; beauty industry; beauty marketing;

    Abstract : The generation of Millennials is becoming a very important segment in today's beauty market, because of their large size, purchasing power and engagement on social media. The Millennial consumers are heavy buyers of beauty products, but heavy buyers are not always loyal to the beauty brands. READ MORE

  4. 3. Competing for Talents : How a company can work with employer branding and talent management to attract talents

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hannah Benon; Charlotte Jansson; [2016]
    Keywords : Employer branding; Talent Management; Employer brand management; employer value proposition; employer brand image; talents; talent pools; L Oreál;

    Abstract : This case study examines how a company can work with employer branding and talent management in order to attract students. The study explores how these concepts can be combined in the joint activity and what the implications are of arranging such an activity. This is illustrated through the case competition Brandstorm, arranged by L’Oréal Group. READ MORE

  5. 4. How to create value through strategic product sample promotions : A L'Oréal case study

    University essay from Företagsekonomiska institutionen

    Author : Maria Jedenmark; Mikaela Eckerbom; [2012]
    Keywords : Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

    Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE

  6. 5. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

    University essay from Ekonomihögskolan, EHV

    Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
    Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

    Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE