Essays about: "employer brand image"
Showing result 1 - 5 of 21 essays containing the words employer brand image.
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1. Is the office that important? : An investigation on how companies use their office to attract stakeholders
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. READ MORE
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2. Am I not attractive anymore? : A qualitative study on how to increase attractiveness after Covid-19 for organizations within the tourism & hospitality industry
University essay from Umeå universitet/FöretagsekonomiAbstract : As the need for similar skills across various industries has increased throughout the years, itis not mandatory to stay within the same industry or organization as you once started. Whennew opportunities take shape, people have come to compare their situation with what it couldbe like in another organization, in another industry, making the attractiveness of anorganization increasingly important, both to keep and to attract new talented employees. READ MORE
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3. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE
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4. The unknown brand of the Swedish Armed Forces : a case study of how the SAF's brand image coheres to its brand identity and how it might influence its employer attractiveness
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : This study is based on the case of the Swedish Armed Forces (SAF) since the organization has struggled with its recruitment and brand building. The purpose of the study is to approach the coherence between brand image and brand identity through an employer branding perspective. READ MORE
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5. Attracting women in the war for talent: The impact of gender diversity in recruitment advertisements
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : With a gender diverse talent pool and prophecies of gender diversity levering organisational efficiency and superior performance, why are today's corporations failing to present gender diverse organisations? As business leaders blame a lack of female applicants, examining the efficiency of popular attempts to attract female talent is of great interest. Despite a shared notion among organisations that portraying a diverse workforce in recruitment advertisements widens the pool of applicants, little is known about the impact gender diverse ads have on prospective applicants. READ MORE
