Essays about: "Linn Grönqvist"

Found 1 essay containing the words Linn Grönqvist.

  1. 1. Listen, Learn, Leverage : How Social Listening Enhance Organizations’ Marketing Strategies

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Linn Grönqvist; Sandra Hillergren; [2020]
    Keywords : Social listening; Marketing strategy; Dissemination; Social Listening Process; Intentions of Social Listening; Impacts of Social Listening;

    Abstract : Background Social media has increased tremendously in users during the last years, which consequently has transformed the way people create, collaborate and communicate information. Given the wide usage, the opportunity for businesses to listen and analyze consumers' opinions online has increased. READ MORE