Essays about: "Lu liu"

Showing result 16 - 20 of 91 essays containing the words Lu liu.

  1. 16. Bigger is not always better - The Evergreen communication crisis

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Yimei Xie; Chia-Yin Liu; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 17. What’s Mine is Yours

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjerkliden Olsson; Jessica Jinzhi Liu; [2022]
    Keywords : co-creation; governmentality; exploitation; digital labor; user-generated content; social media platforms; Business and Economics;

    Abstract : The purpose of this study is to research how consumers adopt discourses to make sense of their experiences with brand co-creation on social media platforms. We wish to bring forward how the interactions of the stakeholders involved in the co-creation process affects the consumers, through the theoretical lens of governmentality and exploitation. READ MORE

  4. 18. Sustainable Food Consumption in Germany

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hui Liu; Katerina Eichhorn; [2021]
    Keywords : Sustainable Food Consumption; Theory of Planned Behavior; TPB; Attitude; Intention; Structural Equation Model; SEM; Germany; Social Sciences;

    Abstract : Purpose – The purpose of this paper is to study what influences consumers’ intention to buy sustainable food products in Germany by applying an extended model of the theory of planned behavior (TPB). Methodology – A questionnaire was developed based on previous research and the answers from a focus group. READ MORE

  5. 19. Design and implementation of brake and steering control functions for an over-actuated vehicle platform

    University essay from KTH/Fordonsdynamik

    Author : Ziwei Lu; Tao Liu; [2021]
    Keywords : Brake Blending; Over-actuated system; Fault tolerant function; Brake force distribution; Bromsblandning; Övermanövrerat system; Feltolerant funktion; Bromskraftsfördelning;

    Abstract : This thesis project is a comprehensive practice to improve a research concept vehicle in both hardware and software aspects. The hardware of the friction brake system is improved to have higher stability and accuracy. The brake force distribution function is implemented to optimize the brake control system. READ MORE

  6. 20. Brands relationships: Exploring the Secret Brand Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
    Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE