Essays about: "Ayelen Rojas Alvarez"

Found 4 essays containing the words Ayelen Rojas Alvarez.

1. 1. Resisting Warwick of the Future

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
   Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

   Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE

3. 2. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
   Keywords : Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

   Abstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE

4. 3. Brands relationships: Exploring the Secret Brand Relationship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
   Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE

5. 4. LEADERSHIP'S ROLE IN MOTIVATING MILLENNIALS : A study of how organizational leaders motivate millennials in the workplace.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Sarah Hanssen; Ayelen Rojas Alvarez; [2021]
   Keywords : Leadership; Motivation; Millennials; Work-environment;

   Abstract : The authors of this bachelor thesis have concluded that along with previous studies, organizational leaders focus on extrinsic motivation strategies to motivate employees and do not take into consideration each individual's internal motivation. It was also discovered that organizational leaders focus on fulfilling the lower level and higher level needs of the employees, known as the hygiene factors and motivators. READ MORE