Essays about: "MANAGING MEDIA"

Showing result 1 - 5 of 90 essays containing the words MANAGING MEDIA.

1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Fanny Jacobsson; Lo Meh Paw; [2024]
   Keywords : Online Reputation Management; Brand Equity; Startups; Image;

   Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

3. 2. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   University essay from Göteborgs universitet/Graduate School

   Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
   Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

4. 3. Fintech: a more motivating way of saving money? : Persuasive design in Fintech

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Amanda Löwgren; [2023]
   Keywords : ;

   Abstract : The use of financial technology (fintech) apps has proven effective in improving people's confidence and ability to manage personal finances, offering innovative solutions and lowering costs for customers. Fintech apps employ persuasive design strategies to encourage users to save money, providing tips, comparison features, and visual feedback on progress. READ MORE

5. 4. Big Data Analytics Using Apache Flink for Cybercrime Forensics on X (formerly known as Twitter)

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Manjunath Kakkepalya Puttaswamy; [2023]
   Keywords : Apache Flink; Apache Spark; Big Data; Twitter; X;

   Abstract : The exponential growth of social media usage has led to massive data sharing, posing challenges for traditional systems in managing and analyzing such vast amounts of data. This surge in data exchange has also resulted in an increase in cyber threats from individuals and criminal groups. READ MORE

6. 5. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE