Essays about: "Male Fashion"

Showing result 1 - 5 of 29 essays containing the words Male Fashion.

  1. 1. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
    Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

    Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

  3. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  4. 3. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Alexandra Edelsbrunner; [2023]
    Keywords : Fashion Theory; Gender Theory; Social Media Activism; Identity; Cultural Studies; Gender Norms;

    Abstract : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. READ MORE

  5. 4. Buy Now, Pay Later: Assessing the Financial and Behavioral Implications for Gen-Z Consumers in the USA

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Feseha Gebeyehu; Avraam Mavridis; [2023]
    Keywords : BNPL; Gen-Z; Impulsive spending; Overconsumption; Debt; Credit; Financial Wellbeing;

    Abstract : Background: The payment methods available to consumers for online purchases have evolved over time, with options ranging from debit and credit cards to e-wallets like PayPal and Apple Pay. Among these methods, Buy Now Pay Later (BNPL) has emerged as a significant payment method alternative. READ MORE

  6. 5. Private Women with Public Opinions : Negotiating Gender in Early Modern Fashion Magazines

    University essay from Uppsala universitet/Historiska institutionen

    Author : Nele Popp; [2023]
    Keywords : gender perceptions; fashion magazines; public and private spheres; Habermas; female authors; late eighteenth century; early nineteenth century; gender roles;

    Abstract : This thesis researches the construction of gender ideals for the new Middle Class and women’s involvement in the same by analysing fashion magazines published in Germany and Sweden between 1786 to 1827 and 1818 to 1844, respectively. The analysis consists of two parts: first, the share of women’s involvement in the public sphere as defined by Habermas as well as the justification of the inclusion of female-written texts and second, the nature of gender ideals in relation to the separate spheres’ framework. READ MORE