Essays about: "Managerial Theories"

Showing result 1 - 5 of 171 essays containing the words Managerial Theories.

  1. 1. Working hard or hardly working. A critical discourse analysis of the quiet quitting phenomenon in the past decade.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Lundberg; Petter Winberg; [2024]
    Keywords : Quiet quitting; Discourse; Counterproductive work behavior; Empty labor; Meaning of work;

    Abstract : The concept of "quiet quitting," characterized by employees merely fulfilling minimum work requirements without going above and beyond, gained widespread attention on TikTok in 2022, however, the behavior existed before this. Surveys suggest that Sweden is one of the countries where quiet quitting is most prominent in the workforce. READ MORE

  3. 2. The Role of Patents in the Automotive Industry - ”A Longitudinal Study of the Automotive Industry”

    University essay from Göteborgs universitet/Graduate School

    Author : Johan Berlin; Victor Juslin; [2023-07-19]
    Keywords : Innovation; Patents; Automotive industry; Economic performance; R D; Sustainability;

    Abstract : This thesis explores the relationship between R&D, patents, sustainability, and economic growth. We examine innovation in the automotive industry through a quantitative and longitudinal study between 2000 and 2020. We study current theories regarding innovation, sustainability, and patents. READ MORE

  4. 3. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Isabelle Frisinger; Kristelle Schepens; [2023-06-28]
    Keywords : ;

    Abstract : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. READ MORE

  5. 4. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

  6. 5. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ivelina Petkova; Sofia Rosin; [2023]
    Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

    Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE