Essays about: "Mantas Liekis"

Found 1 essay containing the words Mantas Liekis.

  1. 1. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Valeur; Mantas Liekis; [2023]
    Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE