Essays about: "Marketing IT Retail market French market"

Found 3 essays containing the words Marketing IT Retail market French market.

1. 1. The role of Information Technology in the purchasing processes in the French market

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Adrien Delavallade; Helene Va; [2015]
   Keywords : Marketing IT Retail market French market;

   Abstract : .... READ MORE

3. 2. Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Quan Zhou; Gildas Aitamer; [2011]
   Keywords : Sensory marketing; Retail; Nature Découvertes; servicescape; experience marketing;

   Abstract : The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. READ MORE

4. 3. Functional foods as a strategic area for food producers : a study of the manufacturer/retailer interface in the French food industry

   University essay from SLU/Dept. of Economics

   Author : Sofia Berglund; [2002]
   Keywords : functional food; food industry; dairy industry; market strategy; retailing; France; porter;

   Abstract : This study comprises an analysis of how French dairy producers use functional food products in order to strengthen their position toward the retail industry. Its considerable proportions, its excellence and its international orientation motivate the choice of the French dairy industry. READ MORE