Essays about: "Marketing activities"

Showing result 1 - 5 of 292 essays containing the words Marketing activities.

  1. 1. What's bugging Sweden?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lisa Runnö; Fanny Norell; [2017]
    Keywords : Market formation; Edible insects; Performativity; Entopreneurs; Legitimation;

    Abstract : Previous research urges for the need to reconnect markets to marketing and more specifically highlights the lack of studies on new markets. This thesis aims at filling this research gap by increasing the understanding of how new markets are formed. READ MORE

  2. 2. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Richard Lindblad; Tän Sasivanij; [2017]
    Keywords : In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

    Abstract : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. READ MORE

  3. 3. The Presence of Alcohol in Swedish Lifestyle Blogs : An exploratory study on if and how the presence of alcoholic beverages on Swedish blogs may affect young females’ intention to pursue alcohol consumption.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anton Axelsson; Charles Yousef; [2017]
    Keywords : Alcohol; social influence marketing; blogs; young females; intentions;

    Abstract : Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth of blog posts in some of Sweden’s biggest lifestyle blogs. Research suggests that exposure to media and commercial communications on alcohol increases consumption and that users and user-generated content related to alcohol and drinking may intensify social norms around alcohol consumption. READ MORE

  4. 4. Employer Branding- Attracting Employees to the area of GGV

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sandra Gummesson; [2017]
    Keywords : Employer Branding; internal marketing;

    Abstract : Abstract   Background:           Although the area of Gnosjö, Gislaved and Värnamo (GGV) have many companies it still lacks of highly educated people. The three municipalities are underrepresented of highly educated employees in relation to population, thus being able to attract and keep employees are a crucial part for the survival of the companies. READ MORE

  5. 5. Fragmented Identity - Exploring the Consequences of City Branding in Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mareike Frech; Alexander Smith; [2017]
    Keywords : City branding; place branding; stakeholders; image; identity; education; international school; Business and Economics;

    Abstract : City branding is a relatively new and emerging field, yet growing in importance as cities around the world increasingly compete for resources. Whether they want to attract more tourists, new residents, or economic development, cities engage in various strategic marketing initiatives in an effort to shape people’s perceptions and experience of the city. READ MORE