Essays about: "Marketing activities"

Showing result 1 - 5 of 327 essays containing the words Marketing activities.

  1. 1. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices

    University essay from Lunds universitet/Juridiska institutionen

    Author : Emil Conradie; [2016]
    Keywords : Nudging; Unfair Commercial Practices Directive; Biases and Heuristics; Behaviourally Informed Commercial Practices; Autonomy; Human Rights Law; European Union Consumer Protection Law; Agency; Right to Privacy; Law and Political Science;

    Abstract : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. READ MORE

  2. 2. Small Scale Sustainability : A Qualitative Study of Corporate Sustainability in Swedish SMEs

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Miha Alvesson Due Billing; [2016]
    Keywords : Sustainable Development; Corporate sustainability CS ; Small and Medium-sized Enterprises SMEs ; Corporate Social Responsibility CSR ; Sweden;

    Abstract : This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. READ MORE

  3. 3. Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms

    University essay from Lunds universitet/Institutionen för informatik

    Author : Ning Bao; Alla Volkovynska; [2016]
    Keywords : Social Commerce; Social Networking Platforms; Customer to Customer Social Networking Platforms C2CSNP ; Facebook; VKontakte; WeChat; Key Factors.; Technology and Engineering;

    Abstract : Along with the increased popularity and wide usage of social networking platforms, such asFacebook, social commerce is emerging as an important category of e-commerce. In thisstudy, we refined one type of C2C social commerce naming as C2C social commerce on socialnetworking platforms (C2CSNP). READ MORE

  4. 4. I Heby pendlar vi hem till hästen : hästprofilering i landsbygdskommuner

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Klas Karin Larsson; [2016]
    Keywords : hästprofilering; livsstilssatsning; kvalitativ innehållsanalys; Heby kommun; kommunal marknadsföring; kommunalt varumärke;

    Abstract : I Sverige har många landsbygdskommuner tampats med en minskande befolkning. Detta har inneburit att de i allt större utsträckning börjat leta efter nya sätt att profilera sig för att locka nya invånare och få befintliga att stanna kvar. Allt mer centralt har blivit att visa den livsstil man kan uppnå på landsbygden. READ MORE

  5. 5. The Sales-Marketing Interface: Integrating the Interrelated Functions

    University essay from Luleå/Department of Business, Administration, Technology and Social Sciences

    Author : Max Nordström; [2016]
    Keywords : Business-to-business marketing; Selling; Interfunctional cooperation; Customer buying process;

    Abstract : Purpose – The purpose of this research was to characterize the relationship between the sales and marketing functions, and to identify how to increase sales-marketing integration in a Swedish B2B firm.Design/methodology/approach – The study included a single case study in a Swedish B2B firm, in the service and logistics sector. READ MORE