Essays about: "Marketing activities"

Showing result 1 - 5 of 295 essays containing the words Marketing activities.

  1. 1. Brand Building in New Ventures. A subconscious process or an integrated activity?

    University essay from Göteborgs universitet/Graduate School

    Author : Frida Isaksson; [2015-07-13]
    Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

    Abstract : Purpose:The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

  2. 2. Non-governmental organizations’ impact in a sustainable context : A case study from ActionAid Denmark’s Global Platform Mt. Kenya

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Kristina Pihlblad; [2015]
    Keywords : Non-governmental organization; capacity building; impact assessment; cultural exchange; social change; sustainable development;

    Abstract : As the world globalizes and people travel more, volunteering has never been more popular to combine with a cultural exchange. Many countries have volunteers and non-governmental organizations which try to help that country’s vulnerable. READ MORE

  3. 3. Factors influencing the consumer purchase decision within e-commerce in emerging markets : A study conducted in Poland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gustav Hallberg; Sebastian Krysén; [2015]
    Keywords : E-commerce; Emerging markets; Consumer purchase decision; E-commerce factors;

    Abstract : Research Question: Which factors impact the purchase decision of consumers within emerging markets when shopping online?Purpose: The purpose of this study is to examine the relationship between e-commerce factors and the consumer purchase decision within e-commerce on emerging markets to unravel how certain factors impact the consumer purchase decision. The aim is to provide knowledge regarding consumer purchase decision making for retailers entering an emerging e-commerce market, this by carrying out a survey to consumers on a representative emerging market. READ MORE

  4. 4. Real-time marketing effects on brand in social media

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Therese Bengtsson; Daniel Håkansson; [2015]
    Keywords : RTM; newsjacking; brand equity; brand awareness; content; engagemen;

    Abstract : Purpose: The purpose of this research is to investigate whether RTM-advertising is a more effective and attractive way of creating social media content compared to traditional social media marketing, and if so, provide insights on what makes it successful. The objective is also to get a greater understanding if such real-time marketing may affect the consumers’ perception of a brand due to the lack of time to consider the content of the marketing message. READ MORE

  5. 5. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dahl; Anna Johnsson; [2015]
    Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

    Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE