Essays about: "Marketing activities"

Showing result 1 - 5 of 279 essays containing the words Marketing activities.

  1. 1. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jens Kansell; Fredrik Jonsson; [2015]
    Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

    Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE

  2. 2. The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets

    University essay from SLU/Dept. of Economics

    Author : André Nkili Fouda; [2015]
    Keywords : communications strategies; promotion; country of origin; South African wine;

    Abstract : The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by providing information through email and telephone interviews. READ MORE

  3. 3. Senior citizen as a market segment for Swedish travel industry

    University essay from Blekinge Tekniska Högskola/Inst. för industriell ekonomi, TIEK

    Author : Farshid Bagherpour; Philippe Hamsand; [2015]
    Keywords : företagsekonomi; business administration - marketing; business administration - international business; business administration - information; senior citizens; travel; travel constraint; leisure constraint; market segmentation;

    Abstract : The senior tourism is getting more and more attention in many countries as the importance of this market segment becomes more evident. This is strengthened by political initiative/project, where generous financial aids are offered to develop promotion and communication activities to disseminate the transnational packages and raise awareness on the tourism offer for seniors (EU-Commission, 2013) could be interpreted as a possible under-served trend within tourism. READ MORE

  4. 4. The Drives of Internationalization of Chinese Small and Medium Enterprises - An empirical study of Wenzhou footwear SMEs

    University essay from Göteborgs universitet/Graduate School

    Author : Meijun Tao; [2014-12-05]
    Keywords : Internationalization; drivers; international performance; small and medium-sized enterprise; Wenzhou; footwear industry;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Good Old Things - Consuming second hand interior decoration from a practice perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Catharina Arnbert; Karolina Nilsson Bird; [2014-12-05]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE