Essays about: "Marketing activities"

Showing result 1 - 5 of 318 essays containing the words Marketing activities.

  1. 1. Brand Building in New Ventures. A subconscious process or an integrated activity?

    University essay from Göteborgs universitet/Graduate School

    Author : Frida Isaksson; [2015-07-13]
    Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

    Abstract : Purpose:The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

  2. 2. Non-governmental organizations’ impact in a sustainable context : A case study from ActionAid Denmark’s Global Platform Mt. Kenya

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Kristina Pihlblad; [2015]
    Keywords : Non-governmental organization; capacity building; impact assessment; cultural exchange; social change; sustainable development;

    Abstract : As the world globalizes and people travel more, volunteering has never been more popular to combine with a cultural exchange. Many countries have volunteers and non-governmental organizations which try to help that country’s vulnerable. READ MORE

  3. 3. Sustainability Marketing : The Implementation of Sustainability Communication in Marketing Related Activities

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sven Rosemeier; [2015]
    Keywords : Sustainability; Marketing; Communication; Appeals; Fashion; Clothing; Price; Efforts; Efficiency;

    Abstract : Purpose: The purpose of this thesis is to investigate how apparel and apparel brands are communicating their sustainability activities through marketing in the respective offline and online retail environments with the support of communication appeals to engage the consumer to purchase clothing items more sustainably.Method: The study implemented a qualititave research nature. READ MORE

  4. 4. Sustainable retailing - In-store display of ecological products

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johanna Bardeman; Emelie Winroth; [2015]
    Keywords : In-store marketing; product displays; consumer behavior; ecological products; market driving retailers; consumer information;

    Abstract : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. READ MORE

  5. 5. Factors influencing the consumer purchase decision within e-commerce in emerging markets : A study conducted in Poland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gustav Hallberg; Sebastian Krysén; [2015]
    Keywords : E-commerce; Emerging markets; Consumer purchase decision; E-commerce factors;

    Abstract : Research Question: Which factors impact the purchase decision of consumers within emerging markets when shopping online?Purpose: The purpose of this study is to examine the relationship between e-commerce factors and the consumer purchase decision within e-commerce on emerging markets to unravel how certain factors impact the consumer purchase decision. The aim is to provide knowledge regarding consumer purchase decision making for retailers entering an emerging e-commerce market, this by carrying out a survey to consumers on a representative emerging market. READ MORE