Essays about: "Marketing activities"

Showing result 1 - 5 of 214 essays containing the words Marketing activities.

  1. 1. Augmenting Digital Marketing: via SaaS Business Intelligence

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Calvin Hall; [2013-03-22]
    Keywords : digital marketing; SaaS BI; digital intelligence; diffusion of innovation;

    Abstract : Innovative technologies have aided in the evolution of communicative patterns betweenindividuals, organizations, and society at large. For businesses this means that marketingmust be integrated with emergent ICT in an effort to exploit available digital marketingtactics. READ MORE

  3. 2. BIG TOBACCO HAS CANCER. IS INNOVATION THE CURE? Marketing innovation in the context of regulation: A case study of the tobacco industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Romain Aubert; [2013]
    Keywords : Tobacco; Marketing innovation; smoking; regulation;

    Abstract : Objectives: The tobacco industry has faced increasing marketing regulations since the danger of smoking was widely acknowledged in the 1960s. Critics have pointed out that the "big tobacco" have unlimited resources to circumvent regulations. READ MORE

  4. 3. A value chain analysis for timber in four East African countries : an exploratory case study

    University essay from SLU/Dept. of Forest Products

    Author : Daniel Hulusjö; [2013]
    Keywords : Value chain; analysis; timber; East Africa; värdekedja; analys; virke; Östafrika;

    Abstract : This study is a value chain analysis for timber in East Africa. It was commissioned by Vi Agroforestry, a nongovernmental organisation registered in Kenya, Rwanda, Uganda and Tanzania engaged in a rural development program that involves promoting tree planting and enterprise development (Vi Agroforestry, 2012). READ MORE

  5. 4. Value Creation through Smartphones- An Ethnographic Study about Consumer Value and Social Interaction through Smartphones

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Jarenfors; Sara Sturesson; [2012-07-12]
    Keywords : Smartphones; social interaction; consumer value; consumer motivation; mobile marketing;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  6. 5. Selling Services: : Marketing the Intangible

    University essay from KTH/Industriell ekonomi och organisation (Avd.); KTH/Industriell ekonomi och organisation (Avd.)

    Author : Mohammed Samirul Karim; Alexander Strzelecki; [2012]
    Keywords : Service marketing; Intangibility; MBT;

    Abstract : The feature of service intangibility is one of the most prominent, albeit controversial, problems in service marketing. Service providing firms have been trying to find ways to ‘tangibilize’ their service offerings in order to assist the potential customers to better understand the benefits and qualities of their services. READ MORE