Essays about: "Marketing activities"

Showing result 1 - 5 of 265 essays containing the words Marketing activities.

  1. 1. Destination Management Organizations And Their Effect on Japanese Tourism to Norrbotten County

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Markus Jansson; Håkan Jernberg; [2014-08-12]
    Keywords : Destination management organization; Norrbotten; Destination development; Place marketing; Cooperation; Japanese tourism; Tourism;

    Abstract : The purpose of this thesis is to study the work of destination management organizations, henceforth called DMOs, in Norrbotten, Sweden’s northernmost county. Specifically, the thesis examines how the work of these organizations has affected the Japanese tourism to the region, which has been growing in the last few years. READ MORE

  2. 2. Export of municipal environmental technology knowledge : An analysis of previous activities and incentives

    University essay from Linköpings universitet/Industriell miljöteknik; Linköpings universitet/Industriell miljöteknik

    Author : Kajsa Kairento; Marcus Nygårds; [2014]
    Keywords : ;

    Abstract : Accelerating urbanisation and greenhouse gas emissions cause some of the world’s important environmental problems, which leads to an increasing awareness of the importance of sustainable environmental technology systems. Sweden has had a very strict environmental legislation since the 1970’s, with Swedish municipalities responsible for local environmental technology service systems. READ MORE

  3. 3. Adapted Value Chain Analysis for Market Assessment of Emerging Life Science Markets. : A CASE STUDY OF A SWEDISH BIOTECH FIRM’S PROSCPECTS ON THE RUSSIAN MARKET

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Boikov; Christoffer Mebius; [2014]
    Keywords : value chain system analysis; life science; emerging market; Russian pharmaceutical and biotech market; market assessment;

    Abstract : Over the last decade, the life science industry has been facing shrinking revenues accompanied by increasing R&D costs, which resulted in an industry wide crisis acting as a catalyst for a change of the business model in the entire field of life science business. Emerging life science markets of the developing countries are growing rapidly and Western companies in this knowledge intensive industry have to expand in order to capture the scarce revenues. READ MORE

  4. 4. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
    Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

    Abstract : Course:FOA214 Bachelor Thesis in Business Administration, 15 ECTSUniversity:Mälardalens University School of Business, Society and EngineeringDate:2014, June 2ndAuthors:Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao SongTutor:Zarina OsmonalievaExaminer:Eva Maaninen-OlssonKeywords:Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel.Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities?Purpose of Research:The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE

  5. 5. A cross-cultural dilemma of standardization or adaptation : A study of Swedish B2B firms marketing activities in India

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alexander Göthlin; Anna Jacobsson; [2014]
    Keywords : Cultural differences; Marketing in India; Cultural Diversity; B2B marketing; Relationship Marketing; Adaptation; Standardization; Cross-cultural marketing;

    Abstract : This paper deals with Swedish B2B firms marketing activities in the culturally diverse Indian market, and what adaptations are made to meet the cultural diversity of India. The perception of cultural diversity in India is investigated from a Swedish B2B perspective. READ MORE