Essays about: "Marketing activities"

Showing result 1 - 5 of 316 essays containing the words Marketing activities.

  1. 1. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices

    University essay from Lunds universitet/Juridiska institutionen

    Author : Emil Conradie; [2016]
    Keywords : Nudging; Unfair Commercial Practices Directive; Biases and Heuristics; Behaviourally Informed Commercial Practices; Autonomy; Human Rights Law; European Union Consumer Protection Law; Agency; Right to Privacy; Law and Political Science;

    Abstract : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. READ MORE

  2. 2. Small Scale Sustainability : A Qualitative Study of Corporate Sustainability in Swedish SMEs

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Miha Alvesson Due Billing; [2016]
    Keywords : Sustainable Development; Corporate sustainability CS ; Small and Medium-sized Enterprises SMEs ; Corporate Social Responsibility CSR ; Sweden;

    Abstract : This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. READ MORE

  3. 3. Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms

    University essay from Lunds universitet/Institutionen för informatik

    Author : Ning Bao; Alla Volkovynska; [2016]
    Keywords : Social Commerce; Social Networking Platforms; Customer to Customer Social Networking Platforms C2CSNP ; Facebook; VKontakte; WeChat; Key Factors.; Technology and Engineering;

    Abstract : Along with the increased popularity and wide usage of social networking platforms, such asFacebook, social commerce is emerging as an important category of e-commerce. In thisstudy, we refined one type of C2C social commerce naming as C2C social commerce on socialnetworking platforms (C2CSNP). READ MORE

  4. 4. On the right track - Service network orchestration in the railway industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Mirjam Dittmer; Mikko Yrjölä; [2016]
    Keywords : Service network orchestration; Service networks; Business networks; Business network orchestration; Service marketing; Service-dominant S-D logic; Service transition; Hub coordination activities; Railway industry; Passenger ground transportation industry;

    Abstract : Nowadays, service is increasingly created by cross-functional collaboration within service networks. A service network can be orchestrated by one central company, which is named coordinating hub in the present study. READ MORE

  5. 5. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Scheider; Brittany Purkis; [2016]
    Keywords : Anti-branding; Brand Hate; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline IndustrySeminar Date: May 30, 2016Course: BUSN39 - Degree Project in Global MarketingAuthors: Brittany Purkis, Lisa ScheiderAdvisor: Annette CerneKeywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality.Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE