Essays about: "Marketing activities"

Showing result 1 - 5 of 300 essays containing the words Marketing activities.

  1. 1. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -

    University essay from Göteborgs universitet/Graduate School

    Author : Emelie Karlsson; Sofia Rundcrantz; [2017-07-27]
    Keywords : Digitalisation; SMEs internationalisation; Fashion industry; Supply chain; Unplanned internationalisation; Digital tools; Digital marketing channels; E-Ecommerce;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. What's bugging Sweden?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lisa Runnö; Fanny Norell; [2017]
    Keywords : Market formation; Edible insects; Performativity; Entopreneurs; Legitimation;

    Abstract : Previous research urges for the need to reconnect markets to marketing and more specifically highlights the lack of studies on new markets. This thesis aims at filling this research gap by increasing the understanding of how new markets are formed. READ MORE

  3. 3. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Richard Lindblad; Tän Sasivanij; [2017]
    Keywords : In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

    Abstract : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. READ MORE

  4. 4. Success Factors and Challenges for E-Commerce Within the Fashion Industry

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Rebecca Härkönen; Joacim Svärd; [2017]
    Keywords : Keywords: E-commerce; Fashion; Success factors; Challenges; Omni-channel;

    Abstract : E-commerce within fashion is the worldwide most commonly purchased category of products online, with an annual revenue of 840 billion SEK in 2016. It is also one of the most mature categories in online sales, where competition has become fierce to such extent that physical stores have went out of business. READ MORE

  5. 5. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE