Essays about: "Marketing activities"

Showing result 1 - 5 of 178 essays containing the words Marketing activities.

  1. 1. Destination Management Organizations And Their Effect on Japanese Tourism to Norrbotten County

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Markus Jansson; Håkan Jernberg; [2014-08-12]
    Keywords : Destination management organization; Norrbotten; Destination development; Place marketing; Cooperation; Japanese tourism; Tourism;

    Abstract : The purpose of this thesis is to study the work of destination management organizations, henceforth called DMOs, in Norrbotten, Sweden’s northernmost county. Specifically, the thesis examines how the work of these organizations has affected the Japanese tourism to the region, which has been growing in the last few years. READ MORE

  2. 2. Export of municipal environmental technology knowledge : An analysis of previous activities and incentives

    University essay from Linköpings universitet/Industriell miljöteknik; Linköpings universitet/Industriell miljöteknik

    Author : Kajsa Kairento; Marcus Nygårds; [2014]
    Keywords : ;

    Abstract : Accelerating urbanisation and greenhouse gas emissions cause some of the world’s important environmental problems, which leads to an increasing awareness of the importance of sustainable environmental technology systems. Sweden has had a very strict environmental legislation since the 1970’s, with Swedish municipalities responsible for local environmental technology service systems. READ MORE

  3. 3. Decision-Making Processes for Different Categories of Sport Sponsorship

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Söderlind; Emma Nilsson; [2014]
    Keywords : Decision-making process; Irrational decisions; Sponsorship; Sport sponsorship;

    Abstract : Sport sponsorship is becoming an increasingly used marketing measure. Companies spend billions of dollars on sponsoring every year and revenues from sponsoring constitute an essential part of the sport associations' and athletes' businesses. Despite this, many aspects of sponsorship are still unexplored. READ MORE

  4. 4. The Impact of Environmental and Societal CSR Messages on Purchase Intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nickilina Heikkilä; Julia Freter; [2014]
    Keywords : Corporate Social Responsibility; Theory of Planned Behavior; Environemntal marketing; Societal marketing; Purchase Intention;

    Abstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE

  5. 5. Analyzing and Expending the Concept of Systems Selling in Theory and Practice: A Case Study of Swedish Wate Solution Technology Trading in China

    University essay from Luleå/Department of Business Administration, Technology and Social Sciences

    Author : Jing Yao; [2014]
    Keywords : Systems selling; waste solution technology;

    Abstract : .... READ MORE