Essays about: "Marketing activities"

Showing result 1 - 5 of 263 essays containing the words Marketing activities.

  1. 1. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jens Kansell; Fredrik Jonsson; [2015]
    Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

    Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE

  2. 2. The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets

    University essay from SLU/Dept. of Economics

    Author : André Nkili Fouda; [2015]
    Keywords : communications strategies; promotion; country of origin; South African wine;

    Abstract : The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by providing information through email and telephone interviews. READ MORE

  3. 3. Senior citizen as a market segment for Swedish travel industry

    University essay from Blekinge Tekniska Högskola/Inst. för industriell ekonomi, TIEK

    Author : Farshid Bagherpour; Philippe Hamsand; [2015]
    Keywords : företagsekonomi; business administration - marketing; business administration - international business; business administration - information; senior citizens; travel; travel constraint; leisure constraint; market segmentation;

    Abstract : The senior tourism is getting more and more attention in many countries as the importance of this market segment becomes more evident. This is strengthened by political initiative/project, where generous financial aids are offered to develop promotion and communication activities to disseminate the transnational packages and raise awareness on the tourism offer for seniors (EU-Commission, 2013) could be interpreted as a possible under-served trend within tourism. READ MORE

  4. 4. Corporate Governance Practice among Small and Medium Scale Enterprises (SMEs) in Ghana; Impact on Access to Credit

    University essay from Blekinge Tekniska Högskola/Inst. för industriell ekonomi, TIEK

    Author : David Dzigba; [2015]
    Keywords : företagsekonomi; business administration - management control; business administration - marketing; business administration - organization; corporate governance; smes; economic growth; board size; board composition; corporate governance modules; ceo dualilty;

    Abstract : Background, Purpose and Problem Discussion This study, Corporate Governance Practice among SMEs in Ghana; impact on access to credit, was undertaken to bring to the fore the level of corporate governance practice among Ghanaian SMEs and what impact it has had on them accessing credit. In spite of all the argument about the advantages of corporate governance and the potential economic development that it could bring to a developing country like Ghana, its practice among the SMEs is very low though that sector forms the majority of the country’s firm tissue. READ MORE

  5. 5. The Drives of Internationalization of Chinese Small and Medium Enterprises - An empirical study of Wenzhou footwear SMEs

    University essay from Göteborgs universitet/Graduate School

    Author : Meijun Tao; [2014-12-05]
    Keywords : Internationalization; drivers; international performance; small and medium-sized enterprise; Wenzhou; footwear industry;

    Abstract : MSc in Marketing and Consumption.... READ MORE