Essays about: "Marketing activities"

Showing result 1 - 5 of 305 essays containing the words Marketing activities.

  1. 1. Small Scale Sustainability : A Qualitative Study of Corporate Sustainability in Swedish SMEs

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Miha Alvesson Due Billing; [2016]
    Keywords : Sustainable Development; Corporate sustainability CS ; Small and Medium-sized Enterprises SMEs ; Corporate Social Responsibility CSR ; Sweden;

    Abstract : This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. READ MORE

  2. 2. I Heby pendlar vi hem till hästen : hästprofilering i landsbygdskommuner

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Klas Karin Larsson; [2016]
    Keywords : hästprofilering; livsstilssatsning; kvalitativ innehållsanalys; Heby kommun; kommunal marknadsföring; kommunalt varumärke;

    Abstract : I Sverige har många landsbygdskommuner tampats med en minskande befolkning. Detta har inneburit att de i allt större utsträckning börjat leta efter nya sätt att profilera sig för att locka nya invånare och få befintliga att stanna kvar. Allt mer centralt har blivit att visa den livsstil man kan uppnå på landsbygden. READ MORE

  3. 3. The Sales-Marketing Interface: Integrating the Interrelated Functions

    University essay from Luleå/Department of Business, Administration, Technology and Social Sciences

    Author : Max Nordström; [2016]
    Keywords : Business-to-business marketing; Selling; Interfunctional cooperation; Customer buying process;

    Abstract : Purpose – The purpose of this research was to characterize the relationship between the sales and marketing functions, and to identify how to increase sales-marketing integration in a Swedish B2B firm.Design/methodology/approach – The study included a single case study in a Swedish B2B firm, in the service and logistics sector. READ MORE

  4. 4. On the right track - Service network orchestration in the railway industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Mirjam Dittmer; Mikko Yrjölä; [2016]
    Keywords : Service network orchestration; Service networks; Business networks; Business network orchestration; Service marketing; Service-dominant S-D logic; Service transition; Hub coordination activities; Railway industry; Passenger ground transportation industry;

    Abstract : Nowadays, service is increasingly created by cross-functional collaboration within service networks. A service network can be orchestrated by one central company, which is named coordinating hub in the present study. READ MORE

  5. 5. Goat production in the tropics and mitigation to feed shortage in different production systems in Eastern, Tanzania

    University essay from SLU/Dept. of Animal Nutrition and Management

    Author : Peter Ruvuga; [2016]
    Keywords : pastoralists; small scale intensive system; other challenges; previous project versatility;

    Abstract : Seasonal feed fluctuation is the common problem among livestock keepers in the tropics. Even though there have been several intervention programs to the farm level little is known after these projects had phased out. READ MORE