Essays about: "Marketing activities"

Showing result 1 - 5 of 246 essays containing the words Marketing activities.

  1. 1. Project Success Evalutaion of Large Events from the Perspective of Destination Management Organizations

    University essay from Umeå universitet/Företagsekonomi

    Author : Magdalena Muehlbauer; [2014]
    Keywords : Project success; success evaluation; success criteria; large events; destination management organization;

    Abstract : Due to confirming characteristics, events can be considered to be specification of projects. Large events are particularly described by their complexity and the many stakeholders involved. Because of these characteristics, the achievement as well as the evaluation of project success are extremely difficult. READ MORE

  2. 2. Analyzing and Expending the Concept of Systems Selling in Theory and Practice: A Case Study of Swedish Wate Solution Technology Trading in China

    University essay from Luleå/Department of Business Administration, Technology and Social Sciences

    Author : Jing Yao; [2014]
    Keywords : Systems selling; waste solution technology;

    Abstract : .... READ MORE

  3. 3. Fifty Shades of Green

    University essay from Högskolan i Borås/Textilhögskolan (THS)

    Author : Carolina Christodoulou; Philip Bertilsson; [2013-12-11]
    Keywords : green marketing; green products; green cosmetics; green consumers; gap study;

    Abstract : The current green marketing industry is growing due to increasing consumer demand in combination with current environmental issues. Even so a common definition of the term green does not exist which creates both company and consumer confusion. READ MORE

  4. 4. From likes to commitment– a case study of micro companies’ social media usage

    University essay from Högskolan i Borås/Textilhögskolan (THS)

    Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013-12-11]
    Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

    Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE

  5. 5. Value networks in the Colombian small-scale textile artisanal sector

    University essay from Högskolan i Borås/Textilhögskolan (THS)

    Author : ELIANA MARIA SANCHEZ ALDANA; [2013-11-29]
    Keywords : Artisanal products; value networks; small-scale enterprises; competitiveness; small-scale value networks management; design management; socio-cultural sustainability;

    Abstract : In this research, I report and analyze the experiences of people working with small-scale enterprises in the Colombian textile artisanal sector for understanding how artisanal products are delivered to national and international markets. The data was collected by interviewing design managers and managers currently working with several of these small-scale enterprises. READ MORE