Essays about: "Marketing activities"

Showing result 1 - 5 of 283 essays containing the words Marketing activities.

  1. 1. Scale to change the world - An exploratory study on facilitating business growth for social entrepreneurs.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sanne Johnsen; Felix Schubert; [2016]
    Keywords : social entrepreneurship; growth; growth strategies; entrepreneurial marketing; entrepreneurship;

    Abstract : This paper explores social entrepreneurship with a specific focus on how social entrepreneurs apply processes and activities for growing their businesses from the broader field of entrepreneurship. The authors start with outlining a significant research gap: Growth for social start-ups currently finds almost no attention in academic research and is rather unexplored in the business world - which is critical considering that growth rate and scalability potential become most significant metrics to project the future success of new ventures. READ MORE

  2. 2. Studying Changes in Corporative Society Retail Store Sales as a Result of Shelves’ Rearrangement and Promotions Based on Market Basket Analysis: An Assessment of Corporative Society Retail Store of Ministry of Finance During the Year 2014 - Tehran

    University essay from Luleå/Department of Business, Administration, Technology and Social Sciences

    Author : Fariba Arasteh; Fereshteh Arbab; [2016]
    Keywords : ;

    Abstract : Economic situations of societies have direct impacts on buying behaviors of the citizens. Iran inflammatory recession economy resulted in deduction of GDP. Government employees suffered more since the rate of inflammation was almost twice the size of their yearly raise. READ MORE

  3. 3. Brand Building in New Ventures. A subconscious process or an integrated activity?

    University essay from Göteborgs universitet/Graduate School

    Author : Frida Isaksson; [2015-07-13]
    Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

    Abstract : Purpose:The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

  4. 4. Real-time marketing effects on brand in social media

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Therese Bengtsson; Daniel Håkansson; [2015]
    Keywords : RTM; newsjacking; brand equity; brand awareness; content; engagemen;

    Abstract : Purpose: The purpose of this research is to investigate whether RTM-advertising is a more effective and attractive way of creating social media content compared to traditional social media marketing, and if so, provide insights on what makes it successful. The objective is also to get a greater understanding if such real-time marketing may affect the consumers’ perception of a brand due to the lack of time to consider the content of the marketing message. READ MORE

  5. 5. Non-governmental organizations’ impact in a sustainable context : A case study from ActionAid Denmark’s Global Platform Mt. Kenya

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Kristina Pihlblad; [2015]
    Keywords : Non-governmental organization; capacity building; impact assessment; cultural exchange; social change; sustainable development;

    Abstract : As the world globalizes and people travel more, volunteering has never been more popular to combine with a cultural exchange. Many countries have volunteers and non-governmental organizations which try to help that country’s vulnerable. READ MORE