Essays about: "Marketing activities"

Showing result 1 - 5 of 277 essays containing the words Marketing activities.

  1. 1. Environmental benefits of reuse : A simplified ESA-tool for measuring avoided environmental impacts from second hand operations.

    University essay from KTH/Industriell ekologi

    Author : Patrik William-Olsson; [2017]
    Keywords : ;

    Abstract : Today we live in a world with an increasing consumption and limited resources. To be able to continue and thrive is now a matter of sustainability. We need to remake our linear economy in to a more circular model and try to decouple the extraction of natural resources from the economic growth. READ MORE

  2. 2. Small Scale Sustainability : A Qualitative Study of Corporate Sustainability in Swedish SMEs

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Miha Alvesson Due Billing; [2016]
    Keywords : Sustainable Development; Corporate sustainability CS ; Small and Medium-sized Enterprises SMEs ; Corporate Social Responsibility CSR ; Sweden;

    Abstract : This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. READ MORE

  3. 3. I Heby pendlar vi hem till hästen : hästprofilering i landsbygdskommuner

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Klas Karin Larsson; [2016]
    Keywords : hästprofilering; livsstilssatsning; kvalitativ innehållsanalys; Heby kommun; kommunal marknadsföring; kommunalt varumärke;

    Abstract : I Sverige har många landsbygdskommuner tampats med en minskande befolkning. Detta har inneburit att de i allt större utsträckning börjat leta efter nya sätt att profilera sig för att locka nya invånare och få befintliga att stanna kvar. Allt mer centralt har blivit att visa den livsstil man kan uppnå på landsbygden. READ MORE

  4. 4. City rebranding through co-creation with the residents - the case of Amsterdam

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frederique Krop; Effrosyni Tigka; [2016]
    Keywords : Amsterdam; City Rebranding; Stakeholders; Residents; Amsterdam Marketing; Co-Creation; Place Satisfaction; Business and Economics;

    Abstract : Purpose: There has been a lot of research about city rebranding, however in the realm of tourists and businesses as stakeholders. The aim of this study is to investigate the involvement of residents in the city brand as part of rebranding. READ MORE

  5. 5. On the right track - Service network orchestration in the railway industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Mirjam Dittmer; Mikko Yrjölä; [2016]
    Keywords : Service network orchestration; Service networks; Business networks; Business network orchestration; Service marketing; Service-dominant S-D logic; Service transition; Hub coordination activities; Railway industry; Passenger ground transportation industry;

    Abstract : Nowadays, service is increasingly created by cross-functional collaboration within service networks. A service network can be orchestrated by one central company, which is named coordinating hub in the present study. READ MORE