Essays about: "Marketing activities"

Showing result 1 - 5 of 280 essays containing the words Marketing activities.

  1. 1. Brand Building in New Ventures. A subconscious process or an integrated activity?

    University essay from Göteborgs universitet/Graduate School

    Author : Frida Isaksson; [2015-07-13]
    Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

    Abstract : Purpose:The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

  2. 2. Non-governmental organizations’ impact in a sustainable context : A case study from ActionAid Denmark’s Global Platform Mt. Kenya

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Kristina Pihlblad; [2015]
    Keywords : Non-governmental organization; capacity building; impact assessment; cultural exchange; social change; sustainable development;

    Abstract : As the world globalizes and people travel more, volunteering has never been more popular to combine with a cultural exchange. Many countries have volunteers and non-governmental organizations which try to help that country’s vulnerable. READ MORE

  3. 3. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Linnea Berg; Lisa Sterner; [2015]
    Keywords : Marketing; Instagram; social media; social media marketing; marknadsföring; sociala medier; Instagram;

    Abstract : The last years technological developments have lead to significant improvements in Internetusage, availability and the way people interact online. Recent statistics show how Internet andforemost social media usage increases rapidly, which have been noticed by companies,increasing their presence on social media platforms as well. READ MORE

  4. 4. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Crystal Holmes; Karin Jorlöv; [2015]
    Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

    Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

  5. 5. Sustainability Marketing : The Implementation of Sustainability Communication in Marketing Related Activities

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sven Rosemeier; [2015]
    Keywords : Sustainability; Marketing; Communication; Appeals; Fashion; Clothing; Price; Efforts; Efficiency;

    Abstract : Purpose: The purpose of this thesis is to investigate how apparel and apparel brands are communicating their sustainability activities through marketing in the respective offline and online retail environments with the support of communication appeals to engage the consumer to purchase clothing items more sustainably.Method: The study implemented a qualititave research nature. READ MORE