Essays about: "Marketing activities"

Showing result 1 - 5 of 304 essays containing the words Marketing activities.

  1. 1. Brand Building in New Ventures. A subconscious process or an integrated activity?

    University essay from Göteborgs universitet/Graduate School

    Author : Frida Isaksson; [2015-07-13]
    Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

    Abstract : Purpose:The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

  2. 2. Non-governmental organizations’ impact in a sustainable context : A case study from ActionAid Denmark’s Global Platform Mt. Kenya

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Kristina Pihlblad; [2015]
    Keywords : Non-governmental organization; capacity building; impact assessment; cultural exchange; social change; sustainable development;

    Abstract : As the world globalizes and people travel more, volunteering has never been more popular to combine with a cultural exchange. Many countries have volunteers and non-governmental organizations which try to help that country’s vulnerable. READ MORE

  3. 3. Improving the processes in a warehouse : A case study

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Maria Mukhina; Kenneth Chah; Tingting Wang; [2015]
    Keywords : Value Stream Mapping; Warehouse Processes; Warehouse Management; Lean Warehouse; Benchmarking; Location of articles; Gemba; 5Whys;

    Abstract : Title: Improving the Processes in a WarehouseBackground: For warehouses to perform as efficiently and effectively as possible, helping companies maintain a high service level and react to market changes, continuous improvement is necessary. This is achievable through amongst other methods, the analysis of operations to identify wasteful activities and eliminate them. READ MORE

  4. 4. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Uzezi Dia; [2015]
    Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

    Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE

  5. 5. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Linnea Berg; Lisa Sterner; [2015]
    Keywords : Marketing; Instagram; social media; social media marketing; marknadsföring; sociala medier; Instagram;

    Abstract : The last years technological developments have lead to significant improvements in Internetusage, availability and the way people interact online. Recent statistics show how Internet andforemost social media usage increases rapidly, which have been noticed by companies,increasing their presence on social media platforms as well. READ MORE