Essays about: "Marketing activities"

Showing result 1 - 5 of 312 essays containing the words Marketing activities.

  1. 1. Small Scale Sustainability : A Qualitative Study of Corporate Sustainability in Swedish SMEs

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Miha Alvesson Due Billing; [2016]
    Keywords : Sustainable Development; Corporate sustainability CS ; Small and Medium-sized Enterprises SMEs ; Corporate Social Responsibility CSR ; Sweden;

    Abstract : This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. READ MORE

  2. 2. Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms

    University essay from Lunds universitet/Institutionen för informatik

    Author : Ning Bao; Alla Volkovynska; [2016]
    Keywords : Social Commerce; Social Networking Platforms; Customer to Customer Social Networking Platforms C2CSNP ; Facebook; VKontakte; WeChat; Key Factors.; Technology and Engineering;

    Abstract : Along with the increased popularity and wide usage of social networking platforms, such asFacebook, social commerce is emerging as an important category of e-commerce. In thisstudy, we refined one type of C2C social commerce naming as C2C social commerce on socialnetworking platforms (C2CSNP). READ MORE

  3. 3. On the right track - Service network orchestration in the railway industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Mirjam Dittmer; Mikko Yrjölä; [2016]
    Keywords : Service network orchestration; Service networks; Business networks; Business network orchestration; Service marketing; Service-dominant S-D logic; Service transition; Hub coordination activities; Railway industry; Passenger ground transportation industry;

    Abstract : Nowadays, service is increasingly created by cross-functional collaboration within service networks. A service network can be orchestrated by one central company, which is named coordinating hub in the present study. READ MORE

  4. 4. Fashion Brands and Engagement on Instagram : How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Emelie Eriksson; Caroline Hansson; [2016]
    Keywords : Instagram; social media; Millennials; brand equity; engagement; content marketing;

    Abstract : The purpose with this study was to investigate how fashion brands can use contentmarketing on Instagram to engage Millennials and increase brand equity. The aim was tocontribute with support for fashion brands that are, or thinking about, running contentmarketing on Instagram. READ MORE

  5. 5. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Piotr Tamborowski; Joanna Stawicka; [2016]
    Keywords : multiscreening; media multitasking; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

    Abstract : Due to technological advances and innovations, the phenomenon of media multitasking andmultiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged andbecome a global trend affecting the consumer behavior. READ MORE