Essays about: "Markus Danell"

Found 2 essays containing the words Markus Danell.

1. 1. Competencies, Market Knowledge, and Size: How Gazelles Grow Throughout Recessions

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Markus Danell; Sebastian Friedl; [2012]
   Keywords : Gazelles; Recession; Size; Competencies; Market Knowledge;

   Abstract : The purpose of this thesis is to find out how small successful companies; "gazelles", achieve sustainable growth throughout a recession. We (a) search for important factors, (b) find theoretical explanations for these factors, and (c) anchor our explanations to a selection of cases to further explain how and why these factors are important during a recession. READ MORE

3. 2. Twitter or Talk When Your Organization is on the Front Page?: the Importance of Speed and Social Media in Modern Crisis Communication

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Markus Danell; Christer Tour; [2010]
   Keywords : crisis communication; crisis management; speed; social media; twitter;

   Abstract : The aim of the study was to analyze how the new media landscape, with new communication channels and increased demand for speed, could affect modern crisis communication. We chose a multiple-case research design with three cases; the operational difficulties for SJ in mid-February 2010, the Tsunami in December 2004, and Hallandsås in October 1997. READ MORE