Essays about: "May Demangeot"

Found 2 essays containing the words May Demangeot.

  1. 1. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : May Demangeot; [2021]
    Keywords : Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

    Abstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE

  3. 2. E-Commerce versus Store Loyalty: An Explorative Study of the Toy Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : May Demangeot; Dimitri Demangeot; [2018]
    Keywords : store loyalty; e-commerce; brick-and-mortars; toy industry; retail;

    Abstract : This study explores how brick-and-mortars toy retailer face the growing competition thatthe e-commerce is bringing to the market. It was found that the toy industry is reallysensitive to the increasing power online retailers are gaining, and that it is affecting theirstore loyalty. READ MORE