Essays about: "Meri Viro"

Found 1 essay containing the words Meri Viro.

1. 1. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Olivia Mikkola; Meri Viro; [2023]
   Keywords : Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

   Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE