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1. 1. Influencer Marketing : the characteristics and components of fashion influencer marketing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Nathalie Zietek; [2016]
   Keywords : Influencer Marketing; Social Media; Blogger; Instagram; Fashion; Brands; Micro-Influencer;

   Abstract : The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers. READ MORE