Essays about: "Non-sponsored advertising"

Found 4 essays containing the words Non-sponsored advertising.

  1. 1. Paid snapshots - A quantitative study of 'snapshot' aesthetics in paid social media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Måns Holmberg; Niclas Bergquist; [2022]
    Keywords : snapshot aesthetics; social media; paid media; digital advertising;

    Abstract : Paid advertisement continues to be an important tool to reach new customers and increase revenue for retailers. Investments in paid social media remain on the uprise and the effectiveness of reaching new customers through owned media remain questioned. READ MORE

  3. 2. Influencer advertising, sponsored, and non-sponsored: A study on how message types affect consumer purchase intention

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Seror Al-Rubaiee; Simon Lind; [2020]
    Keywords : Influencer; Sponsored advertising; Non-sponsored advertising; Online survey; Message type;

    Abstract : Background Social media influencer advertising is a fast-growing form of advertising. It has led to companies striking deals with influencers to benefit from the influencers’ big audiences of followers and social media users. Influencers promote the companies’ brands and/or products in exchange for a payment. READ MORE

  4. 3. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Karolina Gibała; Aleksandra Gujda; [2018]
    Keywords : trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Abstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE

  5. 4. Where should your influencer marketing strategy land?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofie Murakas; Emmy Svedberg; [2018]
    Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE