Essays about: "Online Consumer Reviews"
Showing result 1 - 5 of 37 essays containing the words Online Consumer Reviews.
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1. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model
University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskapAbstract : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. READ MORE
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2. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE
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3. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE
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4. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE
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5. The role of online consumer reviews regarding restaurant visit in-tention - An analysis of different review related factors
University essay from Göteborgs universitet/Graduate SchoolAbstract : As previous literature suggests, a large share of individuals uses online consumer reviews in their decision-making process. This has sparked the rise of several rating platforms where con-sumers can access information about restaurants in which they plan to dine in. READ MORE